Innovation Sector: Advertising Tech
The Internet’s marketplace for buying and selling advertising has some gaps. While purchasing display ads through the mega-platforms is easy and affordable, even for small businesses, this is not the case with geofenced ads, where businesses face high premiums, minimum purchase commitments, no self-service, no credit cards, and clunky old tech.
Ethic Advertising is an agency based in Pittsburgh with a vision to offer self-served geofenced advertising for all. They chose Rivers Agile to develop Qujam, a product that soft launched in June 2023.
- It takes only minutes to sign up and a few more minutes to create your first campaign
- Elegant user interface hides the complexity and tames the industry jargon
- Geofenced ads allow businesses to serve ads to users who enter a targeted location, all while respecting the user’s privacy
- Businesses can also track conversion rates, and if they have a brick-and-mortar store, they can even track how often a user enters their store after being served an ad