Test with Tupelo, Build it with Confidence.
Acquire and analyze unique data from a participant’s experience with your design before you build.
The Tupelo platform utilizes AI to analyze how a person experiences and feels about a virtualized version of your retail space.
Our focus is understanding how strategies such as floor layouts and product placement can be optimized.
We collect a wide array of actionable insights such as:
- Eye focus
- Repeated events
- Recall
- Frequency
- Recency
- Retention
- Sentiment analysis
Use AI to make design decisions that maximize retail sales, influence product placement and enhance customer experience.
How it works
01 Design – Create virtual design experiences that have assets of interest embedded.
02 Test – Create experiments to test hypotheses and conduct trials.
03 Learn – Combine and analyze the journey re-ports into final research report.
>> Understand how your customers will interact with your layout or design.
>> Make design decisions based on the participant’s feedback and sensor data.
Our process is transparent to you, puts you in control, and allows for adjustments to keep the project on track.
Business and Layout Outcomes
You can expect to gain the following advantages by testing before you build!
>> Identify user behavior inside the stores and how product positioning affects the purchase decision.
>> Make better design decisions based upon direct and indirect feedback.
>> Gain a better understanding of what your customer is looking for, what they want, and what they need.
>> Impact revenue by changing the design layout or altering product placement based upon experiment results.
Services
+ Virtual New Product Testing
+ Virtual Training and Workshops
+ Virtual Experience User Testing
+ VR Product Prototyping
+ In-Store Experience Simulation
+ Meeting/Conference VR Enhancement
+ VR Instrumentation Behavior Metrics
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